AI is the new boy on the block, and for those who are doubting – let me assure you now – this guy is not going anywhere. You will have to learn how to use it if you want to stay in the game.
That being said, more important than learning how to use it, will be learning how to input effective prompts, and also edit the results it produces.
- 5 Reasons Why You Can’t Just Ask AI
- How to Create SEO-Strong Prompts
- Adding Basic Rules for AI
- Creating the Skeleton of the Article
- Examples of Awesome SEO-Friendly Prompts
- How to Edit the AI Results
I’ve also added a bonus section at the bottom on how to edit existing content to ensure that it won’t be flagged as AI content.
If you have a premium version of ChatGPT, you can try out my custom GPT that was designed to create SEO-friendly AI content: https://chat.openai.com/g/g-JHy2HxiDG-seo-expert-article-bot-by-the-saber-team
5 Reasons Why You Can’t Ask AI Directly for a Quality Article
Here are 5 reasons why you need my system (or someone else who knows what they’re talking about) and can’t just type into chatGPT: “Please write a 2000 article on “How to Remodel a Vintage Basement in New Jersey”.
- Google will not rank a generic SEO article. Yes. Google is tracking AI-written articles, and 99% of the time, they do not bring notable SEO traffic. And even if you get it to rank, it will fall off the rankings in a few months or two. It’s an uncomfortable fact that most pundits are swearing is not true! But it is!
- The articles do not make sense and are ridiculous. Yes, a few sentences alone usually pass the “turning test” but as soon as start to read the article as a whole, it becomes very obvious that it is nonsensical.
- Generic AI is unoriginal. This may sound like a similar point to 2), but honestly it is much worse in my opinion. If you don’t give solid prompts to the AI it will just spin out a mix of everything that is already on the web. There will be nothing creative or original about your article and it will therefore be a waste of space. In other words, generic AI will pick “password” for your password every time.
- There will be a lot of repetitions and it will be hard to read. Without giving the AI rules mentioned below, the standard text that AI will generate will be difficult to read, and riddled with repetitions. And repetitions in the next sentence. And then more repetitions in the next sentence. AI doesn’t understand if it is boring its audience…
- This should be at the top, but unfortunately, no one cares about it anymore. Standard AI does not provide factual results. A lot of what is generated is simply false or fake. Prompts won’t always help with this (and you will ALWAYS have to check everything) but effective prompts should help mitigate some of the mistakes.
How to Create SEO-Strong Prompts
Before we get to examples of a good AI prompt, it is critical to understand how it works. There are many moving puzzle pieces that are all part of a strong AI prompt. Here are some of the most important ones for SEO writing.
- Author Name (Yes, add the name of the author. It will be great to work it into the article a few times)
- Title Name (This should be a working Title and you can always change it later. Try to use the most boring version of the title)
- Purpose of the text (Examples: inform, persuade, inspire, analyze, solve a problem, or entertain)
- Author Authority (Examples: “I’m the World Expert on Harley Davidson Engines,” “I’m a professional Boxer,” “I have a PhD in chemistry”)
- Focus Keyword (Examples: “Art Deco Jewelry,” “How to Open a Car Rental Store,” “Best Kosher Restaurants in Brooklyn,”)
- The style of writing (Examples: “Write like a Victorian novelist”, “Imitate a sci-fi author from the 1950s”, “Mimic a modern-day blogger”, “Emulate the style of a Renaissance poet”, “Channel a hard-boiled detective novelist”, “Replicate the tone of a classic Greek philosopher”, “Reflect the introspective tone of a memoir writer” etc…)
- The comprehension and language level of the readers (Examples: “for 10-year-olds,” “for teenagers,” “for 15-year-olds,” “using terminology for laymen,” “using the terminology of industry experts,” “for 20-year-olds,” “for 30-year-olds,” “for 40-year-olds.”)
- Tone and style of text (Examples: humorous, serious, professional, formal, casual, or scientific)
Adding Basic Rules for AI
Once you formulate a good prompt, you will want to add a lot of rules so that your text will not be spammy. (Of course, these rules will only take you so far, and you will still have to edit once you finish.)
Most of these rules are just basic common sense, and “are not tricks or hacks to try and sneak around with SEO”.
- Avoiding keyword stuffing for the focus keyword
- The text should score at least 60 for Flesch Reading Ease
- Sentences shouldn’t be longer than 20 words (if necessary, this rule overrides other rules)
- Whenever possible use active language instead of passive
- Don’t use more than 2-3 sentences per paragraph. If more sentences are needed per section, divide the sentences into multiple paragraphs
- Every 400 words or so, bold a few words that are very important to overall context of the article
- Don’t generate an explanation if it has already been explained earlier
- Don’t create anything that will be flagged as duplicate content by Google
- Only collect information for the text from authoritative locations
- Add one sentence every 400-500 words of a personal story
Create the Skeleton of the Article
There is no good shortcut for this part. I know that everyone is saying that you can generate a good skeleton on AI. It’s not true. Don’t do it. You will get garbage content and IT WILL NOT RANK.
How do I know?
I’ve tried it.
You will want to search Google, research the article topic, and see what other people are writing. You will then want to do some keyword research (I recommend Ahrefs and Semrush) and then compile an article skeleton.
EXPERT HACK: This is probably the biggest ChatGPT hack of the entire article. At the end of the skeleton add the following instructions: After each 800 words please prompt me with the word continue to make a new query that will continue from where we left off
Examples of Awesome SEO-Friendly Prompts
Example #1 of SEO-Friendly Prompt
How to Edit Existing Content