Professional Team of SEO Development
How to Get a Professional SEO Audit?
March 7, 2021
SEO team planning marketing strategy
How Long Does SEO Take?
April 9, 2021

What Does an SEO Company Do?

Marketing for SEO and What do Company do

Ensuring that your website ranks high in Google searches is one of the most sustainable ways to grow your business online., but that is of course only possible if you have an SEO-optimized website.

Business owners new to digital marketing may understandably be somewhat overwhelmed with the concept and importance of SEO. The truth is that SEO can either make or break your company’s online presence. If you’re searching for a company that provides SEO services, some reluctance is understandable.

Here at the Saber Team, we pride ourselves on mastering SEO and knowing exactly how to implement it to help your business grow. We want to share more about what precisely we do. and do exceptionally well.

SEO Services – A Breakdown

Before we get into all the details on what an SEO agency does on a day-to-day basis, let’s clarify the purpose of SEO. The term SEO is short for “Search Engine Optimization”, and is in essence the process of increasing a website’s search ranking and online visibility.

However, this process is comprised of several different parts. Every successful SEO thrives on the fast-paced and ever-evolving nature of digital technology, social media platforms, and Google algorithms.

Although strategies will change and adapt to the specific needs of your business, our company’s goal is to combine the website analysis and White-hat SEO organic practices for the best outcome in the long-run.

So, what does that look like in practical terms? The best SEO companies have a three-prong approach in their services:

  • Setting the foundations
  • Research and development
  • Building upon the success

Navigating through SEO terminology and practices can be daunting. That’s why we’ve put together a list of specific SEO services and elaborated on what precisely each of them entails. This will illustrate how an SEO company can maximize online visibility for your business.

Website Structure Analysis

You may resist the idea of optimizing your websites specifically for search engines. After all, your website is there first and foremost to cater to your audience.

However, you might change your mind when you discover that the first five Google results get over 75% of all the clicks, and 25% of users will always choose the first Google search result.

Great, you’re convinced, and you want to get at the top of the Google results, but where do you start? First, let the Saber Team perform an in-depth evaluation of the structure of your website. That covers a lot of important areas.

For one, it means having a secure website, which is especially important if you’re running an e-commerce business. Google differentiates between HTTP and HTTPS domains and prefers the latter as they offer more security.

Structure analysis also lends itself to tracking and fixing site errors. If there is a “404 ERROR” on one or more of your website’s pages, it could easily keep your page from landing a spot on the first page in search engine results.

An SEO company can also analyze your website sitemap for website crawlers to index. Finally, SEO companies know how to accurately test and analyze metadata and eliminate duplicating tags and descriptions. Essentially, website structure analysis aims to lead to higher conversion rates while never losing sight of your target audience.

Website Content Analysis

If you have existing content on your website, an SEO company should go through it thoroughly and focus on specific areas that affect Google ranking results.

Did you know that nearly 40% of people online use voice search every day? This presents an opportunity to optimize your content to provide the answers posed to AI assistants such as Siri and Alexa.

Website content analysis is also vital for eliminating location inconsistencies when it comes to local SEO. Ultimately, the most significant task in content analysis is taking the poorly ranked existing content and dissecting it.

Sometimes, traces of DIY SEO have caused direct damage, and our professional SEO technicians have to take over. Here’s what it would look like in a real-life example.

Your website may have an article which used to rank high, but over time the rankings dropped. That doesn’t mean that your article is bad, just that newer (and probably better) articles on the same topic were picked up by Google.

At this point, the Saber Team can create a plan that will get you back in the top rankings. We’d deconstruct and rewrite the article and possibly add long-form videos that Google can show in snippets.

The title and descriptions would be keyword orientated, but without ever diminishing the quality of the content. The expected result is to have your article bounce back in the rankings and pick up even more organic traffic.

Website Speed Optimization

Webpage speed is incredibly important for search engine crawlers. Google and other search engines are well aware that audiences can be impatient, and most users will hit that “back” button if the page doesn’t load in a few seconds.

In fact, according to Google stats, if the page doesn’t load in 1-3 seconds, 32% of users will quit the page. That number goes up to 90% if the load time is up to 5 seconds.

Fast-loading websites stand better chances with search engines, and site speed significantly impacts search rankings. SEO companies can perform detailed tests to assess the speed and make adjustments that will boost your ranking.

Website Code and Structure Optimization

You may not think that there’s anything wrong with your website’s code as it is, but there’s always room for improvement.

An SEO company can restructure an entire navigation route for your site to make it more accessible and intuitive for your audience.

A cleaner code will also improve the site’s speed. SEO professionals can also refine the XML sitemap, which will help search engine crawlers to run specific pages faster.

Keyword Strategy

Undoubtedly, one of the vital SEO practices is keyword research and implementation. The true power behind researching keywords allows for a comprehensive understanding of your target audience.

It’s all about providing answers to specific questions customers may have regarding your products or services. There’s an intent behind every keyword a potential customer enters into a search engine. Targeting words and phrases with the highest likelihood for the conversion is the end goal.

SEO experts know how to use keyword-finding tools to their advantage and even better target your website’s existing pages to improve online visibility. That includes ongoing keyword tracking to adjust the strategy when data indicates that it’s necessary.

A part of an SEO company’s keyword strategy is to evaluate the competitors’ websites and look for keywords you can rank up. It also provides an additional advantage to learn about your competitors’ missed opportunities.

Content Optimization

One of the first things any successful marketer will tell you is that when it comes to SEO, content rules An SEO company will reiterate this sentiment and add that content is not something you leave once it is fixed. It’s an ongoing process.

To achieve steady organic traffic to your website, you’ll need to pay constant attention to the content and optimize it for a better searching engine ranking.

You will need fresh content on a regular basis as well, and remove all duplicate or re-used existing content.

A whopping 72% of online marketers claim content marketing is the most important SEO practice they implement. Well-written content with correct keyword implementation is exactly what Google and other search engines are looking for.

However, an SEO company will need to ensure that all the metadata and titles have the correct tags. Content optimization also means creating new or optimizing existing landing pages that will bring new customers.

Another important SEO practice in terms of content optimization is adding valuable images and formatting them to be more easily searched. Ensuring that your pages are quick to scan and ultimately encourage people to linger on your page is another guiding principle of content optimization.

Earning Backlinks

When it comes to website credibility, nothing speaks as a “vote of confidence” as much as backlinks. If no inbound links are pointing to your company’s website, then a high ranking is going to be incredibly challenging. This is where an SEO company can make a world of difference.

They can submit your website to specific directories. Another SEO practice related to backlinks is distributing press releases.

It’s important to point out that an SEO agency will not waste time on cheap, low-quality links that won’t boost your ranking in any way. Generally in SEO, quality matter much more than quantity, especially for backlinks.

Building Brand Reputation

If your brand doesn’t convey trust to the consumer and assures them that it’s worth their time and money, every other effort will become pointless.

The brand reputation is the most valuable asset of your business, and an SEO company can help build an organic trust between you and the consumer.

They can collect meaningful feedback from the customer and suggest and implement improvements. Provided you hire a professional SEO company, you will also be able to help you set guidelines when it comes to managing conflict.

Overall, providing an excellent customer experience is at the core of brand reputation building. It also assures customers that they’re not abandoned after a purchase with a thoughtful follow-up strategy.

Monitoring Analytics

When you’re ready to take your business to the next level, you’ll realize that monitoring analytics is the path to long-term success.

Regular monitoring of your business’ analytics is a critical function an SEO company provides. It will give you data about annual traffic increases or decreases while tracking the origin of the traffic.

But just tracking these changes is one thing, knowing how to analyze the data is another. That’s why having an SEO partner that knows how to read data and shift strategies is essential.

Why Should You Hire an SEO Company?

A staggering 93% of all online experiences start by using a search engine, and 51% of all website traffic originates from organic search engine traffic. This makes SEO a crucial marketing strategy for every company that relies on online visibility.

As a business owner, you may have SEO experience and understand the forces that power it. However, an SEO company specializes in search optimization and is able to exploit all the best resources, tools, and strategies to stay on top of the SEO evolutions.

You should hire an SEO company if you’re not sure that your website is actually helping your business. Hiring an SEO company is the right decision if you want to grow your business and make sure that you stand out to your target audience.

More sales, phone calls, and ultimately more leads – that is what an SEO company can do for you. Above all else, a great SEO agency will ensure that your business has a future online.

Questions to Ask an SEO Company

The process of selecting an SEO company to serve your business best will differ in many ways depending on your niche and market.

However, there are ways to ensure you’re partnering with a company that will help you grow your business. Make sure to ask about the frequency of keeping in touch with their clients and you will have direct access to analysis reports.

Discussing the right budget and plan for your company is vital too. Furthermore, asking about their previous experience with companies similar to yours could provide valuable information.

Is SEO Important for Every Business?

Nowadays, there are very few digital marketing tactics that are relevant to almost any industry, but SEO remains relevant throughout. Indeed, small and medium-sized businesses, as well as large, can benefit from implementing the best SEO practices.

When the right SEO company is implementing search optimization strategies and updates content with regular and relevant posting, your company’s visibility becomes even greater.

There are on average 63,000 Google searches per second, and chances are this number will only grow. This provides a massive opportunity for your business to rank high if you’re using the appropriate SEO strategy.

For small businesses in particular, an SEO company can bring in more customers and deliver better conversion rates. Above everything else, SEO will help you build a user-friendly website, promote brand awareness, and ultimately create a solid foundation of trust between you and your audience.

It’s also crucial to point out that the right SEO approach is a cost-effective solution for your business. You must have a vision for your company’s future and rely on the long-term efforts of the SEO company. Authentic SEO practices will take longer to show noticeable changes, often between 6 to ten months, but the results are far more effective.

An SEO Company Is an Ally to Your Business

Before making buying a product or a service, a whopping 81% of people go online to research the subject. People want to believe that a brand is honest and transparent.

This provides a fantastic opportunity to apply SEO services from professional companies that can deliver results without compromising your core message.

A team of SEO experts provides a comprehensive service that can also include training your staff on correctly updating your website.

The SEO landscape is always changing, and working with a company that can keep up with that evolution is the recipe for long-lasting success.